Lidls target audience is adults and people trying to budget c and lower with showing what you can get with the same amount of money is also a mass audience it chooses tv adverts and newspaper adverts to get to the mass audience it is also aimed at parents with what looks like a packed lunch for school so aimed at parents on a budget legal and ethical is that Tesco is mentioned and it could be looked at as insulting to them also it needs to be correct with the pricing they put the method to engage the audience is using big sines with prices on they are similar with both having price against another company
its target audience is 16-30 it is marked over social Medea, tv and posters reaching the wide audience the key message is that it will give you wings not literally just that it will give you energy the methods used is a catchy slogan with cartoon like art on the pictures and adverts this slogan has been used since 1997 legal and ethical issues are it dose not literally give you wings which could be seen as false advertising similer with using cartoon like drawings and "red bull gives you wings"
relice date 30 September 2021
it is aimed at a mass audience everyone over 12 it has a wide range of racial groups and men and women with averted by tv, poster, cinema it uses a lot of action to engage the audience it is released just after the summer holiday but before Christmas the choise of media for the advertisement makes sure it reaches a wide audience all of the advertising uses fast edinig and the same colurs
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