lo2 legal and ethical body's monitor advertising

 copyright 

intellectual property rights 

legal - anything governed by law 

1

3

ethical - issues not covered by law which my raise moral questions in the audience 

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ASA

The ASA regulates the content of adverts by enforcing its advertising codes; there are separate codes for non-broadcast and broadcast advertisements. However, all adverts are expected to be “legal, decent, honest and truthful”. The Advertising rules are regularly reviewed and updated by the ASA.

BBFC

British Board of Film Classification

A U film should be suitable for audiences aged four years and over, although it is impossible to predict what might upset any particular child. U films should be set within a positive framework and should offer reassuring counterbalances to any violence, threat or horror.

OFcom

We provide advice and information to thousands of people each year, through our website and call centre. We register complaints from people and businesses, which helps us to take action against firms when they let their customers down.

no time to die 

adverts 

omega 

16/09/2021

05/03/2020

mass audience 

watch the film buy the watch 

action 

language

There is infrequent strong language ('f**k'), as well as milder terms such as 'bloody', 'shit', 'screwing around', 'Jesus', 'Christ', 'God', 'damn' and 'hell'.

violence

There are a number of scenes of violence, including crunchy blows, an arm-break and shootings, but these lack any focus on detail. There is occasional sight of injuries resulting from violence, including cuts and grazes, as well as sight of blood on faces, hands and clothing. People who have been exposed to a weaponised biochemical substance choke and collapse, and their flesh becomes disfigured and bloody.

There are a number of scenes in which characters are threatened or in danger, including in sustained chase sequences. A small child shows fear as she is held hostage and used as a bargaining tool by a villainous character. There are mild sex references and innuendo, as well as occasional discreet establishments of sex. A racist remark is made to a black character who meets it with a very firm and forceful challenge.