lo1 analysing a campaign

 

the target audience is everyone with a child to make you feel bad and donate it is aimed at c and up people with more disposable income so they can donate to the charity it engages the audience by making then feel bad for this child and have a personal connection to the child because most people have espiranced someone with cancer it uses posters and tv and radio adverts to get to a mass audience the legal and ethical issues are that it can not be to upsetting because it will get reported which is a ethical issues 

Lidls target audience is adults and people trying to budget c and lower with showing what you can get with the same amount of money is also a mass audience it chooses tv adverts and newspaper adverts to get to the mass audience it is also aimed at parents with what looks like a packed lunch for school so aimed at parents on a budget legal and ethical is that Tesco is mentioned and it could be looked at as insulting to them also it needs to be correct with the pricing they put the method to engage the audience is using big sines with prices on they are similar with both having price against another company 

red bull 

its target audience is 16-30 it is marked over social Medea, tv and posters reaching the wide audience the key message is that it will give you wings not literally just that it will give you energy the methods used is a catchy slogan with cartoon like art on the pictures and adverts this slogan has been used since 1997 legal and ethical issues are it dose not literally give you wings which could be seen as false advertising similer with using cartoon like drawings and "red bull gives you wings"

James Bond no time to die 

relice date 30 September 2021

it is aimed at a mass audience everyone over 12 it has a wide range of racial groups and men and women with averted by tv, poster, cinema it uses a lot of action to engage the audience it is released just after the summer holiday but before Christmas the choise of media for the advertisement makes sure it reaches a wide audience all of the advertising uses fast edinig and the same colurs 

lo2 legal and ethical body's monitor advertising

 copyright 

intellectual property rights 

legal - anything governed by law 

1

3

ethical - issues not covered by law which my raise moral questions in the audience 

2

4

ASA

The ASA regulates the content of adverts by enforcing its advertising codes; there are separate codes for non-broadcast and broadcast advertisements. However, all adverts are expected to be “legal, decent, honest and truthful”. The Advertising rules are regularly reviewed and updated by the ASA.

BBFC

British Board of Film Classification

A U film should be suitable for audiences aged four years and over, although it is impossible to predict what might upset any particular child. U films should be set within a positive framework and should offer reassuring counterbalances to any violence, threat or horror.

OFcom

We provide advice and information to thousands of people each year, through our website and call centre. We register complaints from people and businesses, which helps us to take action against firms when they let their customers down.

no time to die 

adverts 

omega 

16/09/2021

05/03/2020

mass audience 

watch the film buy the watch 

action 

language

There is infrequent strong language ('f**k'), as well as milder terms such as 'bloody', 'shit', 'screwing around', 'Jesus', 'Christ', 'God', 'damn' and 'hell'.

violence

There are a number of scenes of violence, including crunchy blows, an arm-break and shootings, but these lack any focus on detail. There is occasional sight of injuries resulting from violence, including cuts and grazes, as well as sight of blood on faces, hands and clothing. People who have been exposed to a weaponised biochemical substance choke and collapse, and their flesh becomes disfigured and bloody.

There are a number of scenes in which characters are threatened or in danger, including in sustained chase sequences. A small child shows fear as she is held hostage and used as a bargaining tool by a villainous character. There are mild sex references and innuendo, as well as occasional discreet establishments of sex. A racist remark is made to a black character who meets it with a very firm and forceful challenge.