lo1 campaign research

 

sky sports 

tv advert 

https://www.skysports.com/watch/video/sports/football/12659185/its-only-live-once 

public domain 

social media 

print 

kea terms 

it has people from the sport on the advert lots of excitement all have the sky logo on it to create a brand with catchy slogans like her that winning feeling to bring people in 

connotation

an idea or feeling which a word invokes for a person in addition to its literal or primary meaning.

demographic

relating to the structure of populations.

 age class 

  

denotation

the literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests

Iconography is an important part of film and television shows, with certain visual images or symbols used to convey key information about the story, genre or timeframe. Iconography provides visual cues as to the genre, plot or theme.

A brand is a product, service or concept that is publicly distinguished from other products, services or concepts so that it can be easily communicated and usually marketed. Branding is the process of creating and disseminating the brand name, its qualities and personality.